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EDP Distribuição prepares rebranding as E-REDES

EDP Distribuição, the company that manages energy distribution grids in Portugal, will change its name to E-REDES next year.

The EDP Distribuição rebranding process was approved by the regulatory authority this Wednesday, August 12, and should be completed by January 31, 2021; there will be a transitional period until the end of next year to fully implement the rebranding project. The rebranding process will be gradual and will focus on infrastructure, stores, fleets, information systems, communication media, and protective equipment for operational staff on the ground.

Besides changing the name from EDP Distribuição to E-REDES, the new brand will also have a logo with the company's new name displayed in black against a yellow background. This new look, which will no longer share any chromatic or design elements with other companies within the EDP universe, will also highlight the identity and uniqueness of the distribution grid operator.

Until October, EDP Distribuição will submit the detailed rebranding project to the ERSE (Energy Services Regulatory Authority) in order to ensure that the transition to the new brand will take place without any disturbance to consumers, companies, dealers, local government institutions, and other organizations engaged with the company.

EDP Distribuição is the concessionaire of the high- and medium-voltage distribution grid in mainland Portugal and of low-voltage grids in all 278 Portuguese municipalities. Boasting about 6 million customers, the company provides electricity to 99.5% of all delivery locations in Portugal. As a grid operator, EDP Distribuição is present throughout mainland Portugal, managing 179,000 km of overhead lines and 49,000 km of underground grids. Over the past 16 years, the company has reduced the average service interruption time by about 86% and made a strong investment in the energy transition process.

E-REDES will offer the same quality service and operations nationwide through high-, medium- and low-voltage energy distribution concessions. The company will retain its commitment to the energy transition process and will continue to be a trusted brand, offering a quality, customer-focused service guided by a strong sense of social responsibility.

Perguntas frequentes

  1. The Energy Services Regulatory Entity (ERSE) has determined, through Regulation no. 632/2017, of December 21, 2017, the image separation between operators of the same economic group within the electricity sector, namely the Distribution Network Operator, in line with the indications of the European Commission. In this regard, EDP Distribuição, as a distribution network operator, both in high voltage and medium voltage, as well as in low voltage in the electricity sector, submitted a proposal to change the brand to ERSE in the first quarter of 2018. This proposal was approved by ERSE on August 11, 2020.

  2. Besides the change of name from EDP Distribuição to E-REDES, the new brand will also have a logo whose graphic line will be marked by the new company name in black with the color yellow in background. With this image change, which no longer has color or design elements common to other companies in the EDP universe, the identification and uniqueness of the distribution network operator will also be reinforced.

  3. EDP Distribuição has a transitional period until January 31, 2021 for the implementation of the measures necessary to achieve the corporate image now approved, including the adoption of the altered commercial designation in communication or billing media to entities, with which it relates under the legal and regulatory terms. The company will have, yet, an additional period until December 31st 2021 to realize the necessary actions to the adoption of the new brand on public attendance points. 

  4. E-REDES will continue to be the company of the EDP group, which operates the energy distribution networks in mainland Portugal, under concession.

  5. EDP Distribuição remains committed to guaranteeing the same level of service and operations at national level through the concessions of high, medium and low voltage energy distribution. The company also maintains its focus on the energy transition and its commitment to continue to be a brand of trust and close to consumers, with a quality service, focused on the customer and guided by strong social responsibility. To this end, it is developing an implementation proposal that includes all stakeholders, so that everyone can follow the change process and recognize themselves in the new brand.

  6. The "E" of E-REDES means energy and the word "NETWORK" translates very clearly our focus on an integrated management of the entire distribution network, capable of ensuring reliability, security, modernity and sustainability of the national electrical system and safeguarding the interests of consumers, municipalities and the country.

  7. EDP Distribuição is a solid brand, credible and recognized by all Portuguese. The new brand aims to ensure the continuity of service quality, without any disruption to end customers.